Signature look: Loose and sassy kit for the forever young and rebellious that pays homage to the brand-aware skate scene. Think oversized graphic tees, revved up Vans sneakers and roomy hoodies.
What’s the story: Go to check out the hot international mix of street-rooted wear at Dangerous Minds’ airy store on Mitropoleos Square and you could be hanging out at a cool friend’s pad. Perhaps John Coltrane will be spinning on the record player while you rifle the range of rare-to-score-in-Greece labels like Nicce, Chinatown Market and Pleasures. Sink into a flea market-find leather armchair, framed by pot plants and vintage Alekos Fassianos prints, and enjoy a Greek coffee brewed by their barista. “We wanted to create the essence of an old Athenian apartment and the aesthetic of 1950s-’60s Plaka,” says Dangerous Minds’ Manos Tziaponis.
This two-storey concept store joins the much smaller, original Dangerous Minds outlet on Kolokotroni Street. Opened in 2016, it has a grittier vibe but also stocks extra premium brands like clubbers’ fave Misbhv, Greek street fashion star Me Then and Vivienne Westwood. At both branches, you can pick up iconic street names like Stussy, Vans Rhude and Fila, along with Dangerous Minds’ own limited-run t-shirts and hoodies. Look out for the edgy swimwear (perfect for sunbathing selfies on Athenian rooftops). The Mitropoleos store also carries hip lifestyle props like Korean face masks, sneaker repair kits, and art-house magazines from London.
Price tag: €39 (one of their own tees) to €500 (a pair of Misbhv trousers)