Athens Named Europe’s Leading City Break Destination in 2024
EXTRA! EXTRA! Athens has been named as Europe's Leading City Break Destination at the World Travel Awards 2024!
Athens has once again risen to the pinnacle of European tourism, clinching the coveted title of Europe's Leading City Break Destination at the prestigious World Travel Awards 2024. A testament to Athens' enduring appeal and magnetic charm, this win marks another significant milestone in the city's rich history of hospitality and cultural heritage.
At the heart of this achievement stands This is Athens, whose unwavering commitment to enhancing the city's tourism landscape has propelled Athens to this honourable position. Upon accepting the award on behalf of Athens, Ioannis Georgizas, CEO of the Athens Development and Destination Management Agency (ADDMA), which operates This is Athens, expressed deep pride for the city's achievement, highlighting Athens' vibrant atmosphere and inexhaustible array of attractions that entice travellers from around the globe.
"We are proud of this important accolade, which puts our city on the map of the best city break destinations in Europe. Athens is a vibrant and welcoming city that continues to invent new reasons for weekend getaways. Our work at ADDMA is about improving the quality of tourism by supporting sustainable tourism and ensuring that it improves the quality of life of Athenians," said Georgizas.
In 2023, Athens set a record by welcoming more than 7 million visitors. But more importantly, the city experienced a steady increase in visitors every month of the year, cementing its reputation as a popular year-round destination.
This win marks Athens' second triumph in the category, following its inaugural win in 2018. Athens was also nominated in five more categories underscoring its multifaceted appeal as a cultural hub and a premier venue for meetings and conferences, among others.
For travellers seeking an invigorating spring break experience, Athens beckons with its timeless treasures and modern wonders. From the awe-inspiring Acropolis to its bustling streets teeming with gastronomic delights, cultural gems and artistic splendour, Athens offers an unrivalled blend of history, innovation and hospitality. A sublime complement to the city's urban charms, the shimmering shores of the Athens Riviera offer travellers the opportunity to bask in the warmth of the Mediterranean sun, indulge in leisurely seaside strolls and savour delectable cuisine.
If ever there was a time to experience the unbridled energy of Athens, this spring is it.