This is Athens Agora is the signature destination event showcasing Athens as a dynamic hub for tourism, business, culture, and innovation. As a leading industry platform, the event brings together international buyers, local businesses, industry leaders, decision-makers, and key stakeholders from the tourism and cultural sectors.

Building on a decade of evolution and the successful legacy of Travel Trade Athens, this event serves as a strategic platform for participants to connect with key stakeholders, foster meaningful partnerships and contribute to Athens’ continued development as a global destination that blends forward-thinking innovation with its rich cultural heritage.

This is Athens Agora is a flagship project of Develop Athens managed by its specialized B2B division. This is Athens – Convention & Visitors Bureau (CVB) that promotes Athens as a top destination for events, business tourism, leisure, and city breaks.

The premier annual B2B tourism meeting will be hosted this year from April 20-21 at the iconic Hotel Grande Bretagne.  
For more information about This is Athens Agora 2026, please visit the official event website: agora.thisisathens.org

For all enquiries, please contact: [email protected]