Innovation met tourism & culture at This is Athens Agora 2025, where Narratologies alongside tourism professionals from around the globe converged at the Zappeion Megaron to explore the future of Athens as a destination. Narratologies, proudly participated in this flagship B2B event, both as a meeting partner and as an interactive experience provider, organizing the Percy & Medusa Treasure Hunt & Tour at Plaka district for the participants of the convention.

As a local innovator in the cultural tourism space, Narratologies joined the Agora not only to showcase its cutting-edge Narratologies app, that allows for the organization of immersive events, but also, to forge connections with global buyers, decision-makers, and industry stakeholders. The event provided a high-level networking arena through curated B2B meetings, supporting the company’s ongoing mission to position Athens as a destination where heritage and technology converge.

To further engage participants beyond the networking floor, Narratologies organized a bespoke treasure hunt experience titled Percy & Medusa. Set across the historic neighborhoods of Plaka and the Acropolis foothills, the game encouraged participants to explore both iconic landmarks—such as Acropolis Museum, Hadrian’s Arch, the Herodion — and lesser-known but culturally rich monuments. Through digital storytelling and gamified exploration, the hunt showcased Athens as a city where ancient history and hidden local treasures coexist.

As part of the narrative journey, players were also introduced to elements of Athens' contemporary lifestyle, including a culinary stop at LUKUMADES, a beloved local spot known for its modern twist on traditional Greek sweets. This integration of local gastronomy added another layer of authenticity to the experience, allowing guests to sample the city’s flavors while decoding clues rooted in mythology and local lore.

The experience culminated at Muse Urban Suites, where panoramic views over the city set the stage for a festive finale. Participants gathered for a lighthearted coronation ceremony celebrating the winning team. Beyond entertainment, the event served as a powerful team-building activity—fostering collaboration, informal networking, and meaningful interpersonal connections among professionals from across the tourism industry.

Connect with Narratologies here to explore tailored digital experiences that bring teams and destinations to life.