Experience the Energy: Innovations in Local Events and Cultural Tourism

The dynamic spirit of Athens is being shaped by local companies redefining how we celebrate and explore. Local event production company proAV recently showed its expertise by creating custom technical experiences for major celebrations. This spirit of innovation extends to cultural tourism, as, following their success in Rhodes, the experience company Narratologies has once more expended its partnership with TUI to launch the "Zorba the Greek Treasure Hunt & Tour," a new phygital experience in Heraklion that immerses visitors in Cretan culture.