This is Athens – Agora 2026: Tourism Forward: The City as a Stage

On 9 and 10 March 2026, the city will host This is Athens – Agora, the signature destination event for the region. Building on ten successful editions of Travel Trade Athens, this forum serves as a curated meeting point where cities, culture, and the tourism industry converge to examine how destinations evolve and position themselves on the global stage.

Operating under the theme “Tourism Forward: The City as a Stage”, the event brings together international buyers, decision-makers, and industry leaders to shape contemporary tourism narratives rooted in culture, authenticity, and innovation.

Stay tuned for the event programme!

For the meetings industry, including event organisers, PCOs, and associations, the event offers a strategic opportunity to engage in tailored B2B meetings with international hosted buyers and discover new investment opportunities. Participants will gain a forward-looking perspective on Athens, exploring how the city functions as a living case study where culture and infrastructure redefine tourism value.

Registration remains open until 2 February 2026, subject to space availability.