Athens Shines at IMEX Frankfurt 2025: A Testament to the City’s Growing MICE Success

Athens reinforced its position as a top global destination for meetings, conferences, and events at IMEX Frankfurt 2025, one of the leading trade shows for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. The city's strong presence is a direct result of the ongoing work by the This is Athens – Convention & Visitors Bureau (Athens CVB) to enhance Athens’ appeal as a competitive and dynamic MICE destination.

Key Highlights from IMEX Frankfurt 2025:

• 60+ B2B Meetings: Athens CVB held over 60 B2B meetings with key industry professionals, showcasing Athens as an ideal location for future events.

• Presenting Athens to Global Buyers: As part of the Greek National Tourism Organisation (GNTO) delegation, Athens CVB presented the city’s vibrant meetings and events market at 7 group presentations, connecting with hosted buyers from North and South America, the Middle East, Africa, and Germany.

• Networking and Collaboration: As a founding member of the Greek Meetings Alliance (GMA), Athens CVB co-hosted a successful cocktail event with the GNTO, offering guests a taste of Greek flavours and spirits, while strengthening industry relationships.

• Deepening International Connections: Athens CVB also participated in various meetings, workshops, and social events, including the ICCA Mediterranean Chapter meeting and social gatherings hosted by ICCAWorld and IAPCO at #IMEX25, further expanding its global network of partners.

A Result of Ongoing Commitment

The recent ICCA World Ranking 2024, where Athens placed 7th in Europe and 10th globally, reflects the Athens CVB’s continuous efforts to enhance the city’s MICE infrastructure and build lasting international relationships. The success at IMEX Frankfurt 2025 underscores the ongoing dedication to creating tailored solutions and support for event organisers.

Looking Ahead

The success at IMEX Frankfurt 2025 solidifies Athens’ role as a key player in the global MICE market. As the city continues to grow, the This is Athens CVB remains committed to helping organisers deliver exceptional events that leave a lasting impact.

For press enquiries or information on hosting your next event in Athens, please get in touch with This is Athens – Convention & Visitors Bureau at [email protected] or at +30 210 331 2002.