Showcasing Athens: Hosting Luxury Lifestyle Magazine for a Curated City Tour

As part of our ongoing strategy to promote Athens in key international markets, This is Athens Convention & Visitors Bureau recently organised a familiarisation trip for journalists from the acclaimed UK publication, Luxury Lifestyle Magazine. On Tuesday, 21st October, we hosted 2 journalists on a bespoke walking tour designed to support the development of a comprehensive Athens city guide.

Familiarisation trips are a cornerstone of our promotional strategy, allowing us to forge strong relationships with international media and provide them with an authentic, first-hand experience of our city. The objective of this initiative was to showcase Athens as a multifaceted destination where ancient heritage seamlessly integrates with contemporary culture, design, and gastronomy.

The resulting feature in Luxury Lifestyle Magazine will target an affluent British and international readership, reinforcing Athens' position as an attractive, dynamic, and premium destination for both leisure and business travel.

Positive Outcomes and Future Impact

By responding effectively to requests from influential media, This is Athens CVB continues to cultivate a positive and accurate image of our city on the global stage. We anticipate that the forthcoming guide in Luxury Lifestyle Magazine will have a significant impact, enhancing Athens' appeal to high-end visitors and reinforcing its credentials as a leading, world-class destination.