07/08/2025
Athens' Rise as a Premier Business Events Hub Featured in IAPCO's PCO Edition
This is Athens-CVB is excited to share that Athens is the focus of a new feature in the latest edition of IAPCO's prestigious PCO magazine, a key publication for leading Professional Congress Organisers globally.
Titled "Athens: Blending Heritage with the Future of Business Events – A Modern-Day Odyssey," the advertorial presents a compelling narrative of our city's evolution into a top-tier destination for international meetings and events. It highlights how Athens masterfully integrates its unparalleled cultural heritage with cutting-edge innovation, technology, and a forward-thinking approach to sustainability.
Fittingly, the publication's theme, 'TEAMS: FROM GOOD TO GREAT,' resonates deeply with the core message of our feature. The advertorial emphasizes that a truly successful event is born from powerful collaboration. It highlights how This is Athens-CVB acts as a strategic local partner, uniting deep knowledge and strong ties across the city’s academic, institutional, and private sectors. This collaborative ecosystem is our "special ingredient" - the key to transforming a good event into a great one by strengthening bids and ensuring flawless delivery.
The feature showcases Athens' recent successes, including its highest-ever ICCA ranking in 2024 (10th globally and 7th in Europe), and emphasizes the world-class infrastructure available, from the historic centre to the scenic Athenian Riviera.
A key focus is the city's strategic commitment to sustainable development. We share insights into proactive initiatives like the Sustainable Tourism Observatory and the 2024 Carrying Capacity Study, which provide PCOs with the confidence that their events align with modern ESG expectations while being hosted in a city that responsibly manages its growth and protects its unique assets.
This feature is more than just an advert; it's an invitation. An invitation to discover a city that is not just a backdrop, but an active partner in success. We look forward to demonstrating this when we welcome global industry leaders for the IAPCO Annual Meeting & General Assembly in February 2026.
Join us in celebrating this feature and discover why your next great event should be in Athens.