2025 in Review: Key Insights and International Expansion at Clio Muse Tours

€2.9M in Partner Retail Sales (2025)

Looking back at 2025, we’re pleased to see partner retail sales reach €2.9M.

The result reflects both the increasing demand for premium self-guided audio tours and the strength of a content-first approach supported by reliable technology.

Growing Partnership with GetYourGuide

As part of our ongoing, trust-based collaboration with GetYourGuide, which began in 2018, we were pleased to welcome our Account Manager, Poppy Siassou, for an in-person visit.

Our partnership continues to strengthen, supporting broader distribution and increased visibility for our tours across key destinations. Through this ongoing collaboration, we remain aligned with global audience trends and plan our next steps based on insights derived from GetYourGuide’s research and shared data.

Travel Trades 2025: Strengthening International Connections

In 2025, Clio Muse Tours actively participated in key international travel trade events, including FITUR, ITB Berlin, Arival 360 Washington DC, Phocuswright Europe, Best Partners GetYourGuide, and World Travel Market London.

Through these interactions, we connected with high-ticketed partners and strategic leaders in tourism worldwide, contributing to the continued expansion of our international network, with further collaborations and initiatives expected to be announced shortly.

These engagements also supported Clio Muse Tours’ mission to promote high-quality, self-guided audio tours that enhance cultural discovery and align with experience-driven, sustainable tourism practices.