Showcasing Athens as a Premium Incentive Destination in Riyadh

On 26 November 2025, The This is Athens participated in the Greek Luxury Tourism & Gastronomy Workshop held in Riyadh, Saudi Arabia. Organised by Tourism Media & Events (TME), this initiative is part of a broader series of B2B events designed to strengthen the presence of Greek destinations in key international markets.

Our participation in Riyadh aligns with our objective to penetrate the dynamic Saudi Arabian market, specifically targeting the high-end segment. 

The workshop followed TME’s established format, which has been successfully implemented across Europe, the USA, and the Middle East. The event brought together approximately 70–80 local travel agents, tour operators, and wholesalers, alongside specialised media representatives. The programme included destination presentations, B2B meetings, networking and gastronomy.

As the Gulf region continues to grow as a source market for outbound tourism, our focus remains on positioning Athens as a leading destination for luxury incentives and exclusive corporate events.